The founders at Breeze came to us with a vision and concept for a white-label eCommerce solution to supply global connectivity using the latest eSIM technology.
The development of Breeze produced two products: First, a customisable white-label solution
targeted at enterprises such as airlines, airports, fintech firms, and mobile operators,and
second, a more traditional affiliate product that scales from individuals such as social media
influencers, all the way through to larger enterprises who want a light touch, no risk
affiliate product.
Technologies
Figma
JavaScript
Golang
React
Shopify
Services Used
Web App DevelopmentE-Commerce DevelopmentUI/UX Design
Industry
Travel / Aviation / Finance
Challenge
The journey to develop Breeze was initiated by recognising the need for a more flexible,
user-friendly, and comprehensive connectivity solution that could keep pace with the
evolving digital world.
Traditional mobile connectivity solutions were increasingly unable to meet the growing
demands for cost effective global roaming, instant connectivity, and digital integration
required by modern users, especially those who frequently travel or require agile
communication solutions across borders. This highlighted the necessity for Breeze—a platform
designed to allow users to remain online, regardless of their geographical location.
The requirement to white-label Breeze under an affiliate program, "Powered by Breeze,"
required the platform to be inherently adaptable and customisable, without compromising on
the quality or integrity of the service. This meant developing a system that could easily be
branded and modified to meet the diverse requirements of major brands, ensuring that Breeze
could seamlessly integrate into their existing product suites.
A significant challenge in developing Breeze's affiliate program, "Powered by Breeze," was
removing the existing barriers for partners to offer eSIM connectivity. The goal was to make
it straightforward for affiliates to integrate and customise Breeze, broadening the scope of
global connectivity services.
“From the moment we engaged with Koroutine we knew we had found the right development partner for Breeze. Working collaboratively and using a design sprint methodology we established a solution design and working prototype that we were able to then A/B test. The results of those A/B tests were quickly integrated into the prototype until we had a product design that we were extremely confident in
Darren ShawBreeze Founder & CPO
Solution
In response to the challenges faced by Breeze, especially the ambition to offer a
white-labelled solution through the "Powered by Breeze" affiliate program, our solution was
to develop a comprehensive, powerful e-commerce store powered by Shopify.
This platform was meticulously designed and tailored to the Breeze brand whilst providing a
seamless, intuitive shopping experience for users. At the centre of our solution was a
custom Shopify app, specifically developed to streamline order fulfilment processing of
eSIMs, ensuring that Breeze could efficiently manage and deliver on customer expectations.
The Shopify-powered e-commerce store was created with customisation and flexibility at its
core. Recognising the need to adapt the platform for various major brands under the
affiliate program, we ensured that the store was visually customisable.
This design philosophy allowed for rapid and seamless rebranding of the store to match the
visual identity and branding requirements of partners, facilitating a consistent yet
customisable presence for each "Powered by Breeze" affiliate.
To enhance customer support and engagement, we integrated a help centre, powered by Zendesk,
into the e-commerce platform. This help centre was fully customised to align with the Breeze
brand's aesthetics and operational standards, providing users with a cohesive and supportive
browsing and shopping experience.
The Zendesk integration ensured that customer enquiries and support tickets were handled
efficiently.
Koroutine delivered a fully working solution that we immediately deployed for a large international airport partner that transits over 19m passengers per annum. It is testament to the team and the processes they use that we were immediately able to commercialise a product that was entirely new to the market with such a large enterprise partner. That partner has since gone on to win awards for innovation for their Powered by Breeze platform
Darren ShawBreeze Founder & CPO
Outcome
The Shopify-powered e-commerce solution for Breeze has delivered impressive results, with
renowned brands like Icelandair, Wizz Air and SWISS showcasing its success. These
partnerships have dramatically expanded Breeze's market presence and driven significant
sales growth, highlighting the platform's effectiveness in streamlining order fulfilment and
catering to diverse customer needs.
The customisable nature of the platform enabled each brand to maintain its unique identity
whilst efficiently managing a surge in transactions. This approach has not only aided
Breeze's standing in the connectivity market but has also enhanced the digital commerce
capabilities of its partners, contributing to substantial revenue increases.
Koroutine designs and develops the Powered by Breeze solutions used by:
Contact us today to get started.
Let's bring your digital vision to life with a custom software solution - tailored for your
unique needs and built to stand the test of time.